GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. With rapid growth, three distinct brands, and a community of 30M members across 170 countries, we now have over 1000 employees across 13 facilities and offices around the world.

An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. An integral part of the Marketing department, you’ll partner with Finance, Product, CX, Business Development, Data Science, and Growth teams to support strategic planning and assess high impact initiatives across the global business. In this highly visible role, you will support the execution of thoughtful, data-driven marketing strategies that drive meaningful growth for the company.

We are looking for a Sr. Manager, Marketing Analytics & Insights who thrives at the intersection of data, product, and marketing. The ideal candidate will have a strong analytical, marketing and business background – with a hunger to make companies grow. You will be responsible for building analytical support across the marketing team, including technical implementation, opportunity analysis, and strategic planning.

In addition, you will be given opportunities to develop insights and recommendations to help improve our overall product and marketing effectiveness through data modeling. You will be on the cutting edge of data analysis, leveraging our data sources to propose new ideas and drive key strategic decisions through both offline and online efforts.

Role Responsibilities:

Leadership: Build and lead a team of analysts to support the marketing team, while strategically building relationships across teams and departments, to improve our company-wide strategic initiatives through analytics.
Strategy: Partner with Performance Marketing, CRM, Finance, Core Analytics, and Product Marketing, Strategy & Insights to understand their projects and roadmaps, and collaborate on growth opportunities across the business and special projects.
Modeling: Generate, maintain and improve current data models spanning across acquisition, retention, and broader financial and behavioral modeling.
Dashboarding: Transform datasets using SQL and Excel - allowing stakeholders to easily slice and dice pivot tables, charts and dashboards.
Reporting: Create, operate and streamline reporting standards that are utilized by the marketing and executive team.
Cross-functional: As a shared service across GOAT Group, this role will need to function across different business units and teams. Organization is a key factor to success.
Discovery: Proactively mine data to gain a better understanding of consumer economics and engagement to develop actionable insights across Marketing, Product and Finance teams.
Optimization: Support research and testing design, planning, and analysis across, including multivariate and A/B testing to provide in-depth and statistically significant insights.
International. Analyze marketing opportunities for our expansion into key markets. Perform ROI analysis for marketing efforts across OOH and digital.
Marketplace Insights. Lead buyer and seller analytics for the economics and growth of our marketplace.

Minimum Qualifications:

5-7+ years of relevant experience.
3+ years of experience with SQL and quantitative or statistical analysis.
2+ years of experience in marketing, advertising, growth, MarTech, or similar industries.
Advanced SQL and Excel skills, and experience with attribution platforms, Looker, Amplitude, Mode, Tableau or similar BI visualization tools.
Experience working at the cross-section of business, marketing and product strategy, with a demonstrated understanding of core strategy and marketing concepts, including marketing funnels, customer journeys and economics.
M&A and FP&A experience is a plus and previous experience working on materials for investor presentations, and related projects is highly desirable.
Curiosity and self-motivation to dig deeper into data and drive impactful insights.
Advanced data visualization skills and a mastery of storytelling with data.
Prior experience at consulting firms, investment banking, technology companies, eCommerce, B2B2C, or marketplaces apps a plus.
Bachelor or Master's degree with a major in Finance, Economics, Commerce, Engineering, Mathematics, another quantitative field, or equivalent experience.

GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 30 million members across 170 countries.

The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.

We encourage you to apply even if you feel unsure about whether you meet every single requirement. We look for people who are passionate about what we do, not just those who check off all the boxes.

GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable. If you are a California resident, please review our California Privacy Rights Notice for Job Applicants.

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