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Mar 4th, 2022

Global Campaigns Manager

Full Time

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That’s the power of data in motion in action—giving organizations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we’re building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can create a central nervous system to innovate and win in a digital-first world.

We’re looking for self-motivated team members who crave a challenge and feel energized to roll up their sleeves and help realize Confluent’s enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow—whether you’re just starting out in your career or managing a large team, you’ll be amazed at the magnitude of your impact.

About The Role:

As the Global Campaigns Manager, you will build and own integrated marketing campaigns and programs to target, engage, and nurture prospects across multiple channels (events, webinars, digital, social, paid media, and nurture programs). In this role, you will partner closely with cross-functional stakeholders and leaders to deliver holistic campaign plans that elevate market awareness of Confluent and drive demand and pipeline for our product and solutions. If you are a strategist, collaborative, data-driven, and have a passion for building integrated customer journeys and learning new technologies, we’d look to meet you!

What You Will Do:

  • Manage end-to-end global campaign strategy and launch across Product Marketing, Creative/Interactive, Content, Partner, global Field Marketing, and Sales teams
  • Own and manage the master bill of materials for persona-based content to be used for top of funnel through bottom of funnel programs
  • Execute digital programs designed to inform and educate buyers on the value of event streaming from awareness through consideration 
  • Work with enablement and operations to ensure Sales & SDRs are enabled to successfully follow up and drive pipeline from campaigns
  • Partner with Field Enablement team to develop appropriate content, training and messaging to move prospects down the funnel
  • Work closely with partner marketing to develop and execute campaign content and strategies to reach prospects 
  • Support regional field marketing managers to coordinate & produce campaigns-in-a-box to generate and accelerate pipeline within region
  • Drive localization/translation workflows with internal and external teams globally
  • Manage & measure campaign pipegen performance against goals; share and report out on campaign’s performance at QBRs/quarterly retro’d meetings

What You Will Bring:

  • 3+ years experience in campaign management related to B2B marketing, campaigns marketing, ABM marketing and/or product marketing
  • Proven track record of developing & managing campaigns that lead to pipe gen and deal velocity through end-to-end campaigns
  • Experience with tracking & preparing reporting analysis/insights related to key performance metrics for campaigns supporting a high velocity marketing & sales motion
  • Experience working with or leveraging partner ecosystems to execute campaign programs and impact pipeline
  • Ability to collaborate as part of a cross functional team, and experience in partnering with international teams
  • Strong communication, writing, and presentation skills with ability to present complex technical ideas in a simple, straightforward manner
  • Self-motivated, innovative, and creative with strong project management
  • Previous experience marketing to a technical audience of developers and knowledge of product led growth strategies to drive product adoption

What Gives You An Edge:

  • Experience with Marketo, ON24 or similar webinar platform, Salesforce
  • Experience working with external marketing agencies and building marketing programs with a large group of stakeholders.
  • Worked in a startup, bonus points if it’s within the data and analytics space. 

Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

Confluent requires all employees (in office and remote) in the U.S. to be vaccinated for COVID-19. Consistent with federal, state, and local requirements, Confluent will consider requests for reasonable accommodation based on medical conditions/contraindications or sincerely-held religious beliefs where it is able to do so without undue hardship to the company.

Click here to review our California Candidate Privacy Notice, which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.

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